If your firm is a major publisher with significant IT strength, please consider the role of super partner.
A resumé of our key man is available for your interest.
Indexed ebooks and print publications
MarpexInc provides indexing services for ebooks and for print publications. In addition, we create epub and mobi ebook versions which are ready for sale via major booksellers or your web store. Features:
Whether you as publisher or an authorized book seller provide the electronic store, you wind up with better indexes that increase the sales potential of your publications. For an example of our work, see Clement of Rome and the Didache.
If you issue current publications as ebooks and you monetize archives by setting up past publications for electronic search and sale, you set the stage for a low cost pull marketing strategy.
There is value in the intellectual property held by print publishers. Offsetting the value of copyright positions are:
Costs of conversion to ebook form are falling. They are driven quite low if the publisher uses a consistent format for the electronic version of paper publications. In the case of older titles which were typeset and never electronic, the process of scanning and passing through Electronic Character Recognition has become highly accurate.
Setting up past archives together with building indexed ebooks of all current publications sets the stage for a low cost pull marketing strategy that should increase sales and satisfy customers. In this strategy, the customer takes the initiative. The customer finds the desired content. The customer comes to the electronic point of sale. The publisher monetizes copyright holdings. Everyone wins.
Educational search supplements:
A text book or reference work is of value to the extent that its information is readily accessible. MarpexInc has automated the process of switching from ebook to searchable version and vice versa, so incremental costs to create searchable versions are very low.
MarpX copyright-protected search is a powerful way to add to the value of textbooks and reference works, without giving away the "family jewels". The customer or prospective buyer sees only the words in the search specification, highlighted, within the hierarchy of headings. Nearby text is reduced to letter X's. With a paper copy in hand, the person may see exact locations and virtual representation of pages, without any damage to the publisher's copyright position. We recommend that you give to the book-buying public free access to copyright-protected search!
If you would like us to create copyright-protected search for one of your publications, please tell us more through the feedback button above.
There is also value in aggregating fully searchable versions of all your publications on secure servers. Full search requires some form of access control. (Some text book publishers already have such systems in place for student access to ancillary materials.) From a student point of view, full search capability is pure gold when preparing for a test or writing a paper.
Unleash the prospective book buyer with the tools to find what is wanted, and book selling becomes more efficient and less costly. This is a pull strategy.
Contrast this to the push strategies in common use that require expensive collection of targeting data combined with ongoing bombardment of the customer base with sales messages. Push marketing is lose - lose. If you target poorly, the prospect is turned off... "Why did they send me that!" If your targeting is consistently accurate, the customer worries about how much you know about them personally, and what you might do with that information.
Contrast the user experience in the MarpX "pull" method. The user takes the initiative to go to the web site when there is a felt need (readiness to purchase). By entering a few words and clicking a few times, the user is led to precisely the books and pages that are closest to what the user specified. Links take the user to point of sale, for either print or electronic copies. The user is in control at every step. Buying is made easy.
Setting up support for book selling is especially easy in cases where the publisher has already undertaken programs to monetize their archives and to build indexed ebooks of all current publications.
